TCI Develops Red Powder Coating for FCA!

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TCI recently developed a specially formulated product for Fiat Chrysler Automobiles (FCA). FCA needed a “Demonic Red” color that would meet underbody and under-hood requirements as well as performance specifications to protect the valve covers and engine blocks of the Dodge Challenger SRT® Demon. Other powder coaters were struggling to find a match within a reasonable timeline.

With the support of the Product Development Team, the development of the “Demonic Red” color was prioritized and launched via our stage gate process. Through this process, we were able to quickly dedicate our resources, prioritize the project, and deliver on an expedited timeframe!


The Chrysler Zr3 Performance Red powder coating was developed and soon approved by FCA. TCI was able to deliver on our promise of quick turnaround without sacrificing performance or quality. Currently, multiple fabricators and coaters are using the new product and have seen excellent results!

By continuing to support specialty powder coating applications such as the iconic Dodge Challenger SRT® Demon, we consistently deliver as a specialty automotive coatings supplier. We are proud of the excellent work that was done on this project. Thank you to all TCI team members involved.


Click here for the full press release.

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