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Showing posts from January, 2019

Symbolism of Our Logo

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Symbolism of Our Logo In July of 2018, TCI decided we needed to change the way we are perceived to better reflect our core values. When you see the new logo, you will notice it is composed of geometric elements with a shadow at the base. This is because it is not a simple triangle but actually a pyramid. Our logo encompasses not only the strength and reliability of these ancient structures but represents the three pillars on which our business is built off of;  Innovation ,  Service   and  Performance . Although the pyramid is rooted in ancient architecture, from first glance it can be seen that our logo actually has a modern style. This dynamic look embodies Innovation and evolution towards tomorrow. Aside from that, the pyramid itself has an upward motion, all sides leading toward a single point. This is significant because at TCI we are continually moving forward and innovating to keep ahead. Service is represented in this logo by the sle...